5 WORKED EXAMPLES

1. FACILESS CREATOR
Audience: beginner small-business owners.
Idea: “3 fields to fill before asking AI to write your post.”
Output: hook + 30-second screen-recording script + CTA to save the Content Brief.
Why: useful standalone value and direct toolkit connection.

2. DIGITAL PRODUCT
Offer: Etsy listing prompt toolkit.
Use Product-Page Content Engine.
Output angles: listing checklist, common mistake, what’s included, use case, FAQ, buyer-fit, demo, limitation, comparison, quick win.
Why: avoids ten identical sales posts.

3. SERVICE BUSINESS
Question: “What should I have ready before asking for an estimate?”
Output: carousel + short video + FAQ + email.
Why: one customer question becomes several formats while each version serves a different job.

4. NEWSLETTER REPURPOSING
Source: article on brand voice.
Output: one newsletter lesson, one carousel, one short video, one quote-with-context, one question post.
Why: derivatives map back to the same source without repeating identical copy.

5. ANALYTICS
Data: high views on one post, fewer views but more clicks on another.
Output: observation vs hypothesis, content-job interpretation, next clean test.
Why: it avoids declaring one format “the algorithm winner.”
